- YouTube Set to Launch Music Streaming Service in March
If you pick up the most viewed video lists for any year on YouTube every year, music videos are among the top tiers of those lists. Bad Romance by Lady Gaga or Baby by Justin Bieber are some of the most viewed videos of all time on YouTube.
Considering the traffic that the video streaming service generates for music videos, they have already formed another link called YouTube Red which featured only music content. The problem was, that the music streaming service has copyright infringement issues and it did not have direct contracts with any major music labels.
That is all about to change. In corporation with the Google Play Music services, YouTube is going in a new direction. YouTube’s music head Lyor Cohen made the announcement in a Bloomberg Report in June.
The new service will offer subscription to the users and it will eliminate a lot of confusions regarding the somewhat confusing series of streaming products that have been rebranded and relaunched in previous years by YouTube.
Aptly titles Remix in the inner circles of the company, YouTube has already been reported to be talking about signing on some major music labels. The three bigger labels include; Sony Music Entertainment and Universal Music Group. Warner Music Group.
Warner has already reportedly signed on a deal with Warner Music Group. This time around YouTube is offering more generous terms in their contracts.
YouTube and Google has released a lot of music related products including Google Play Music, YouTube Music Key and the video-focused YouTube Red.
However, this will be the first verified and legit music endeavor that will include direct contracts with the music companies and artists. YouTube might have to take some bold steps as Apple Music and Spotify have gotten the lead on the music streaming and subscriptions services already.
Up until now, the music viewing features on YouTube have been mostly free and offering them at a price may present some challenges ahead. The new YouTube service is expected to launch in March, 2018.
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