Niantic is the maker of the #1 hit game, Pokemon Go. This company has collected funds amounting to $200 million which it will use to to create augmented reality (AR) games including the Harry Potter series, according to WSJ.
Spark Capital took part in the financing of this whole thing. Megan Quinn who is a a Spark partner will hook up with Niantic to work on this project. She and the CEO of Niantic, Hanke, used to work for Google prior to this venture. Later on, the CEO of Niantic created the conglomerate from scratch.
The company became footloose in 2015. Hanke spoke of how he was proud to be partners with NetEase, Spark and other novel investors. This will definitely lend a helping hand to Niantic.
Apple and Facebook head honchos have also commended Niantic on the production of Pokemon Go as a very popular game. The mainstreaming of AR games occurred thanks to this step taken by Niantic.
Maybe one fine day in the future, smartphones will have gone the way of the dinosaurs. By then augmented reality will be the order of the day and the virtual scenes will be superimposed on top of a hard and solid reality in an interactive world.
Niantic has been capable of raising $33 million in funds up until now. The company really hit paydirt when Pokemon Go managed to score the billion dollar mark in incoming reveues earlier this year. Niantic has made the announcement that its next game will be based on the J.K. Rowling series with the cute little wizard in it.
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